Graphic Design Principles

1.balance-arrangement of objects in a design according to their visual weight or appearance within the design.
2.symmetrical-the equal balance of images along the vertical and horizontal axis of the design.
3.asymmetrical-the unequal balance of images around the central axis of the design.
4.rhythm-repitition of elements in a design that can either create pattern and texture or movement.
5.proportion-comparison of dimensions or distribution of forms
6.dominance-variety of degrees of emphasis in a design that can choose the visual weight, create space and perspective, and choose where the eye looks first.
7.unity-the relationship of the individual elements that make the design come together.
8.closure-the idea that the human brain assumes that there is something missing and fills it in themselves.
9.continuous-the idea that once you look in a certain direction you will continue to look in that direction until something else catches your eye.
10.contrast-a problem that exsists in a design between the visual elements.
11.positive and negative space-the closeness of the figure and ground in a design.
12.rule of thirds-the idea that the most interesting design is one where the main object is off centered.
13.visual center-the area slightly above and to the left of the center that is the natural point of view for people.
14.color-the eyes response to wavelengths and radiation in the visible spectrum.
15.similarity-the grouping of objects of a similar size, shape, and color.
16.proximity-the closeness of the similar objects.
17.alignment-the way the objects group.
18.typography- the work of setting and arranging types.
19.point-a single mark that has neither a position or extension.
20.line-a natural extension characterized by length and direction.
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